Feb 05
17
Critique to the common SEO's strategies
Search Engine Optimatisation or SEO is one of the biggest buzz word nowaday. That’s one of many reason why comment spams becoming huge too.
The definition of SEO itself are quite vary from website to website but I quote the most relevant one here:
A form of online marketing, search engine optimization (or search engine marketing) is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases. (source)
Sounds reasonable. Ah, you are hear the “but…” word coming, right?
One of the most common trick known is to manipulated the famous META tags and poluted it with some words that considered related to the particular website. This is the oldest trick ever.
Another trick is the reason why weblog’s comment spams become huge nowadays. It is the link, stupid! We will have to see the result of the “nofollow” strategy implemented by Google but I guess this tricks will getting old soon.
What a bunch of craps.
Really, I am with Tom Coates’s side on this issue. I am against those kind of SEO’s practices.
That’s also why most of SEO-expert hate weblogs so much, because by default (thanks to the default template of the most popular weblog engine like Blogger, MovableType and WordPress) weblog is practically:
- semantically structured and thus ranking higher on almost every search engine (Especially with Google).
- Use
<title>tags properly. - Has Permalink by default.
- Has CONTENT. The content could be crap but at least it is THE content. Something that most commercial-oriented website seems to forget.
Those four basic things are more important than most SEO mumbo-jumbo tricks like manipulating META tags. That is the blatantly truth. That’s why weblog get the higher ranking on the search engine and that is why most of the so-called-SEO-experts hated weblog so much. Weblogs destroyed their tricky practices. Boohoo.
If you really really want to have the SEO strategies running for your website: Don’t employ the so-called-SEO-experts, most of them will just give you bullshit, your website probably will rank up for a couple of months and then vanished into search engine oblivion. In fact do what Coates’ said:
employ people who build good sites from the start, with clear and addressable pages, clean code, good copy, decent UI and navigation etc.
Or you could use the real SEO’s strategies described in the following websites/articles:
- 456 Berea Street - Search Engine Optimisation Archives
- Digital Web Magazine - SEO and Your Web Site
- More will come…
Now, start creating your great website!!!
4 Comments
There are karma whores in Slahshdot, so I guess we can create kinda similar term for this, SEO whores, hehehehe.
There is a funny story in Google about this SEO whores. They got this email one day : “Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories…”
Actually this whoring practices has been pretty much covered in Google Information for Webmaster, if anybody bother to read prior looking for those whores, bwuahahaha.
well ada dua jenis SEO profesional sekarang ini, white hat SEO dan black hat SEO. comment/referral spammer masuk ke tipe kedua.
intinya SEO adalah sebenernya ngebenerin website2x yg ga bener bikin website kayak penggunaan frame, flash berlebihan, struktur ga jelas dll. terutama penggunaan title tag yg sama disemua halaman website yg cara nulisnya ga bener. btw boy meta tags no longer use in SEO world hehe.
IMO, pengetahuan SEO udah harus jadi standar bagi seorang web developer. contohnya blog tools developer udah pada ngerti, makanya blog2x yg dibuat dengan blogger.com, MT atau WP secara default udah bener SEO-nya.
basic SEO [the right title tag, usability, no frame/flash, right structure, site map, right linking test, useful content etc.] will get you better then no SEO, but it will not get you to top position in search engine on your competitive keywords.
for that you will need a lot of hardwork, time and a real SEO professional :p
saya setuju !!
saya @ February 17, 2005 11:07 PM
saya amat sangat setuju sekali dg tulisan diatas. SEO (salahkaprah) bikin hasil search pada ngga nyambung. cara berpikir SEO (salahkaprah) mengingatkan saya kepada cara berpikir sebagian besar teman sebangsa… yeah!